Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Type | Cinema advertisement |
| Period | 1951 |
| Credits |
Pagot, Tonidirector Pagot Filmproduction company |
| Video production |
Raineri, E. animator Barenghi, G. F. animator Marosi, A. animator Boffini, G. animator Paganini, L. animator Visconti, M. animator Ugo Heinze set designer |
| Edition | Italiana |
| Abstract | Advertisement for Pirelli Stelvio, "the tyre that provides safety at speed", winner of first prize for cinema advertisement at the second National Advertising Congress. Created with the advice of Leonardo Sinisgalli |
| Topic | Stelvio |
| Categories | Products > Tyres > Car tyres > Stelvio |
| Technical data | positive acetate base 35 mm colour |
| Length | 00:04:00 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.